So, you have a small business and want to expand your client base. There are plenty of ways to do this, but not too many people think about setting up a booth at a trade show. Here is why you should and some great tips that will help you along the way.
What is a trade show?
According to entrepreneur.com, a trade show is “An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally, trade shows are not open to the public and can only be attended by company representatives and members of the press. Also, an exhibition of businesses offering franchises and/or business opportunity packages for sale.”
How can a trade show help your business?
Setting up a booth at a trade show is a great way to find people that will help you grow your business. A huge percentage of people who attend trade shows are big decision makers for their companies. This is an excellent opportunity to get your brand seen and may be picked up by a big store. Imagine a Walmart representative calling you and wanting your products in their store. The possibilities alone are a great reason why you should set up a booth.
How can I find a trade show in my area?
If you want to find the next trade show in your area, call your local convention facility or your local Chamber of Commerce. Be sure to plan ahead because spots fill up quickly. You will want to find a trade show that is larger and popular because it will bring in more people. More people equals more chances for you to expand your business.
How do I get noticed at the trade show?
There are a lot of ways to get your booth noticed. You can give away free samples of your product or company swag like keychains with your company log on them. There are not too many people who will pass up free samples. You can also make sure your area is big enough to offer seating as many people get tired from walking around all day. These trade shows can be quite huge. Along with a seating area, a charging station for their phones would be another great way to attract attention. All of these things also give you time to have a conversation with possible buyers and decision makers, so make sure your winning personality is turned full on.
How do I choose what kind of booth I should set up?
Coming up with trade show display ideas can be one of the biggest challenges. There are all kinds of ways you can set up your booth, but one thing you need to remember is that you want to stand out from all of the other businesses displayed there. While you can do things like play music, and offer things like water, seating, charging stations and free samples, the way you use your space can make a huge difference in the number of visitors you will receive.
Now that you have some ideas on how you can set up a successful booth at a trade show, get out there and do it! I wish you all the best of luck!
Tizzy Says…you gotta spend money to make money!